The Data is in the Detail

We’ve all heard the expression before: “The Devil is in the detail”. This refers to the hidden elements in something. We think that this is how many businesses feel about marketing. You know that there’s good stuff in there… somewhere… but how and what do you need to get out of it all?

Is Your Elevator Speech Scaring People Away



Be honest, please, be totally honest. When you offer your elevator pitch at a networking event do you ever look around and see who is taking notice? Can you see the people who are looking bored, or even scared because you are trying to sell to them in 30 seconds?

DIY or Outsource: How should I handle my payroll?

Running a growing business is a constant juggling act. Payroll is one of those tasks that you can’t neglect or ignore, not once you have staff.

Staff need to be paid on time and so does the government. Paying your team and the government on schedule is one of those recurring deadlines you can’t miss. Meeting payroll can be stressful, at least until cash flow is strong and steady. As well as physically having the cash to pay everyone, there’s a lot of paperwork which comes with the task of managing your own company's payroll.

Top Ten Efforts for Measurable Marketing

Everyone wants to get more out of their marketing efforts, and rightly so, with so many options and avenues to pursue in these days, it’s hard to clear yourself through the noise and chaos of today’s advertising landscape. Here are ten top tips for helping make your business more successful in sales and marketing:

Do you intend to retire from your business?

10 key decisions for business owners

Key decision 7 - Do you intend to retire from your business?

Whether you intend to sell the business to a third party, transfer it to family members, structure a management buy-out or wind it up, advance planning can help you make better long-term decisions.

Will your business provide enough to fund your retirement?

Responding to Cyber Attack

With our increased reliance upon technology to power our business, it's more important than ever that our IT systems are behaving as they're supposed to in order to keep business running smoothly. As small businesses, IT is often overlooked as being critical, yet we take for granted that it's always there.

What can you do to deal with the unexpected?

10 key decisions for business owners

Key decision 6 - What can you do to deal with the unexpected?

Would your business be prepared if a catastrophic event occurred? Do you have a plan to cover the potential loss of a key person through choice or due to serious illness, disability, or death, or to mitigate the consequences of a divorce, which can have a substantial impact on a family business?

Should You Outsource Your Marketing?

Should You Outsource Your Marketing? Unison Measurable Marketing

When it comes to Marketing, there are really only two options out there: hire a Marketer / designer in-house or outsource your efforts. There are distinct differences between the two options, so let’s explore further.

Is One-Time Search Engine Optimization Worth It?

Search Engine Optimization in a box.

Is One-Time Search Engine Optimization Worthwhile?

The short answer is NO!

You cannot buy “SEO in a Box”

Local businesses with no competition who want to show in the local search results may benefit from a one-time optimizations, but in the long run, they are essentially useless.

Does One-Time Website Optimization Help?

How a Simple Work Flow Builds Your Business

Taking a look at how work flows through your business is a great way to get ready for growth.

One of my clients in the construction industry has been finding that a simple work flow map has helped him to clarify team roles, generate new job descriptions, and delegate more effectively. In turn, these activities have been increasing team engagement, which over time will reduce errors and increase profits. 

Here are some tips for preparing your own work flow analysis.