Should You Outsource Your Marketing?

Should You Outsource Your Marketing? Unison Measurable Marketing

When it comes to Marketing, there are really only two options out there: hire a Marketer / designer in-house or outsource your efforts. There are distinct differences between the two options, so let’s explore further.

Is One-Time Search Engine Optimization Worth It?

Search Engine Optimization in a box.

Is One-Time Search Engine Optimization Worthwhile?

The short answer is NO!

You cannot buy “SEO in a Box”

Local businesses with no competition who want to show in the local search results may benefit from a one-time optimizations, but in the long run, they are essentially useless.

Does One-Time Website Optimization Help?

How a Simple Work Flow Builds Your Business

Taking a look at how work flows through your business is a great way to get ready for growth.

One of my clients in the construction industry has been finding that a simple work flow map has helped him to clarify team roles, generate new job descriptions, and delegate more effectively. In turn, these activities have been increasing team engagement, which over time will reduce errors and increase profits. 

Here are some tips for preparing your own work flow analysis.

Always looking for new clients!

When I'm asked how my business is going, my usual response is that things are going well and that we're busy. However, I don't want to create the impression that we're too busy to take on additional clients. To be honest, we can always use more! Regardless of your situation or what you think you may need, don't hesitate to contact me and have a conversation. I can provide a number of options so that you can move your website forward. Even if all you need is a domain name, hosting account and WordPress installed, I'd be thrilled to hear from you!

How will you reduce your risk?

10 key decisions for business owners

Key decision 5 - How will you reduce your risk?

As a business owner, you’ve worked hard to accumulate your assets, so it is important to take precautions to protect them from risk. Following are some strategies that may help.

Protect personal assets

The 80 / 20 Rule: What Is It and What Does It Mean To Me

People throw out the 80/20 rule but really don't know what it means and how to use it. To understand the 80/20 rule we need a bit of history:

$elling Home$ for Lutherwood

I am excited to announce that my new charitable initiative for 2015 is to help support Lutherwood, and create more awareness in our local community about Children’s mental health.

Did you Know?

Approximately one in five children and youth in Ontario has a mental health challenge. About 70% of mental health challenges have their onset in childhood or youth. That’s why early identification and intervention is so critical and can lead to improved achievement in school and better health outcomes in life.

You Don't Know Jack - Tax Advantaged Investing

For non-registered investments, the simplest way to increase the rate of return on your investments is to pay less tax on the income that is earned.

The calculation of your tax bill is based on the type of income earned; the most highly taxed income is interest income, followed by dividend income and finally capital gains. Ideally, you will want as much of your taxable income each year classified as either dividends or capital gains, as you will pay substantially less tax on these types of investment income compared to interest income.

Attracting and retaining top talent in your business

10 key decisions for business owners

Key decision 4 - Attracting and retaining top talent in your business

The loss of a key employee can be very expensive to an organization, so give some thought to how you can motivate key employees and keep them focused on the company’s priorities.

Employer-sponsored savings plans

'ME Inc.' - How To Stand Out in a Crowd

In my last corporate role, I remember being on the machine shop floor speaking with a couple of CNC (computer numerically controlled) machining centre operators. They were part of my newly formed business unit and I was getting acquainted with people on the shop floor.