How do large organizations reach their audience, yes I said audience not clients. In order to gain clients today it's a great idea if we stop thinking sales, predmoninantly, and start thinking about building relationships. As a customer I want to feel valued, I don't want to be sold to. I tend to ignore the sales pitches out there and look for the tips and ideas that are being readily shared by the businesses who know the benefit of helping first and foremost.
I see it every day, people who think someone else will spread the word for them, but where business is concerned there are a few reasons why this does not happen:
Unless you’re in the IT business, you might not place much significance on the date of April 8th. However, for those in the know, this date has been marked on our calendars for quite a while.
On April 8th, Microsoft will cease supporting Windows XP—the operating system that many of us have relied upon for years. It’s also worth noting that on the same day, support also ends for Microsoft Office 2003. This is newsworthy because after April 8th we’ll no longer be able to receive updates to Windows XP and Office 2003 to correct problems.
I am very excited to share that TELUS and The Globe and Mail announced the fourth annual installment of “The Challenge,” an annual contest that helps small business owners overcome their biggest business challenge with a $100,000 award from TELUS and other support for the four finalists and 10 regional winners. Canadian small business owners are invited to submit their business challenge online at Globeandmail.com/thechallenge.
I love enjoying time at a restaurant with excellent food, ambience and in the company of my husband and business partner, Dave. When the experience offered is exceptional and I know without a doubt it's about me, the customer, I will definitely recommend the restaurant in question and share how how wonderful my experience was with my online connections as well as with people I come into contact with on a daily basis face to face.
Is Your Website Working Properly?
By now, most companies have a website. It seems incredible that a business would choose not to have a website in this day and age, but it still happens. Since we’re talking about site conversion here though, we’ll leave the convincing of those other companies for a rainy day.
The Small Business Community Network (SBCN) offers our members and guests the chance to speak at the monthly events we host. This is a wonderful opportunity to showcase the person and the business, and the audience benefits by gaining knowedge via the wonderful presentations.
With Facebook having turned ten years old this month, it’s becoming harder to remember what the Internet was like before Social Media. Liking, Tweeting and Find us on Facebook are all terms that are now woven into our digital subconscious.
Social Media is something that most business owners are told “You need to be on it”. We disagree. Your business should be on a select few Social Networks that actually make sense for the type of business you’re in. At a high-level here are some things to help narrow your view:
I recently conducted a webinar for Small Business Solver entitled Action Planning. It was the middle of January and an excellent time to give some thought to 2014 goals.
It’s a new year, and whilst we look forward to new opportunities and ahead to new challenges, we must also remember the existing ones.
Many of us draft up New Years’ Resolutions as a way of kick starting the year and doing the things we know we should focus on, but perhaps haven’t. I’d like to encourage you to do something similar around security. The good news is that some of these resolutions might be easier to achieve than your commitment to the gym, or eating fewer carbs!